CPM calculator

Edit any of CPM, revenue, or impressions - the other updates. Plus CTR / CPC, viewability rate, and the gap between gross and net after a take rate.

local

core CPM

Impressions CPM ($) Revenue ($)

extras

Clicks CTR -- CPC -- Viewable imps Viewability -- vCPM -- Take rate % Net revenue --

-- eCPM -- notional CPA (1% conv)

Adjacent tools