IAB Content Taxonomy lookup
The codes you put in OpenRTB site.cat / app.cat. Taxonomy 1.0 (IAB1-7 / IAB2-x), still common in legacy ad systems. Taxonomy 2.x / 3.0 (alphanumeric IDs) is what newer DSPs prefer.
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The codes you put in OpenRTB site.cat / app.cat. Taxonomy 1.0 (IAB1-7 / IAB2-x), still common in legacy ad systems. Taxonomy 2.x / 3.0 (alphanumeric IDs) is what newer DSPs prefer.